Who you'll work with

Two people who've done the work across Asia. No intermediaries. No account managers. Senior operators who've built brands, fixed supply chains, and driven growth in markets that don't come with a playbook.

Christopher Roberts

Co-Founder · Commercial Strategy & Operations

Helping FMCG companies navigate the complexities of international trade while achieving sales and revenue growth. A former lawyer and applied economist who combines sharp commercial instincts with encyclopedic knowledge of Asian markets.

Chris helps brands streamline operations, analyze prospective markets, and develop strategic business alliances. He's particularly skilled at analyzing microenvironment factors—competitors, customers, distribution channels, suppliers—and implementing solutions to the legal, compliance, and distribution challenges FMCG companies face when going international.

His track record speaks for itself: at Constellation Brands, he grew Ballast Point to become the #2 selling beer brand in their portfolio within months of adoption. At Heart of Darkness Brewery, he increased international and domestic sales every year, created an OEM business that now accounts for 50%+ of brewery volume, and secured chain retail placements across Vietnam, Thailand, Hong Kong, Singapore, and Finland.

Chris holds a JD from Florida State University College of Law and an MS in Applied Economics from Florida State. He's lived and worked in Japan, Korea, and Hong Kong, and now calls Thailand home. When strategy needs to become execution, Chris makes it happen.

Experience

  • Co-Founder
    LevelHeads Advisory
    2025 – Present
  • Southeast Asia Regional Representative
    Brewers Association
    2024 – Present
  • Director of Business Development
    Heart of Darkness Brewery (Vietnam)
    2019 – 2024
  • VP, International Business Development
    Constellation Brands (Hong Kong)
    2016 – 2019
  • President, Imports / VP & General Counsel
    Global Craft Trading (Korea / USA)
    2011 – 2016

Expertise

International Trade Supply Chain Management Competitive Intelligence Customs Compliance Negotiations Product Management Beverage & FMCG

Education

JD, Florida State University MS Applied Economics, Florida State BA Political Science, UW-Eau Claire
Based in Thailand
Lived: Japan, Korea, Hong Kong, Vietnam

Oliver Woods

Co-Founder · Brand & Digital Strategy

Since 2007, working at the intersection of digital, advertising, tech and communications to grow brands across Asia-Pacific. Once described by a recruiter who became a client as a "digital Swiss army knife".

Today, Oliver works with businesses, government agencies, and not-for-profits to develop and execute effective brand and digital strategies, grow brands and products, and enter new markets. Recent examples include working with the Malaysian government to promote the DE Rantau digital nomad visa, content SEO strategy for an international school, representing the US Brewers Association's Export Development Program in Southeast Asia and Taiwan, and brand refresh work for a Thailand-based B2B importer and distributor.

He's worked with a range of clients including government ministries (Singapore's Ministry of Information, Communication & the Arts, Vietnam's Ministry of Health, Malaysia's MDEC), FMCG (L'Oréal, P&G, Unilever), banking (UBS, Standard Chartered, UOB, CIMB), beverages (Schweppes, Johnnie Walker, Carlsberg, Hennessy, Sapporo), energy (PETRONAS, Tenaga Nasional), and automotive (Ford, Proton, Isuzu, Renault).

Originally from New Zealand, Oliver has lived and worked across Asia for nearly two decades and now calls Malaysia home. He holds a BA (Hons) in Political Studies from the University of Auckland.

Experience

  • Co-Founder
    LevelHeads Advisory
    2025 – Present
  • Founder & Managing Director
    Beer Asia
    2019 – Present
  • Director, Digital & Social Strategy
    RED² Digital (Vietnam & Singapore)
    2016 – 2021
  • Regional Social Media Director
    Leo Burnett (Malaysia)
    2014 – 2016
  • Digital Strategist
    George Patterson Y&R (Australia)
    2012 – 2013
  • Social Strategy Roles
    Vocanic, Arc Worldwide, GroupM (Singapore)
    2009 – 2012

Expertise

Digital Strategy Social Media Brand Strategy SEO & Content Market Entry FMCG & Beverages Government & Public Sector

Education

BA (Hons) Political Studies, University of Auckland
Based in Malaysia
Lived: Singapore, Vietnam, Australia, New Zealand

Ready to work together?

Let's discuss how we can help your brand succeed in Asia.

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